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Beauty Industry

e.l.f. Launches TikTok Reality Show

‘Eyes. Lips. Famous.’ offers creators the opportunity to build their skills with TikTok influencers.

By: Beauty Packaging Staff

e.l.f. Cosmetics has launched the first-ever TikTok reality show, dubbed “Eyes. Lips. Famous.”
 
The show offers three creators the opportunity to build their skills with notable TikTok influencers, Avani Gregg, Madi Monroe and Seth O’Brien. Winners of the contest will receive a brand sponsorship, with a $5,000 contract to represent e.l.f. Cosmetics on TikTok, and a year’s worth of e.l.f. products.
 
How to Enter
 
Beauty enthusiasts everywhere are invited to enter the contest for a chance to become #EyesLipsFamous. To enter, fans simply follow @elfyeah, create and upload a public video showing why they should be chosen to be #eyeslipsfamous; and tag the video with @elfyeah and #eyeslipsfamous by August 20, 2020.
 
Gregg, Monroe and O’Brien will help judge the contest and announce the winners by duetting their entries on TikTok. The three contest winners will then participate in the “Eyes. Lips. Famous.” show. The show features the winners attending a virtual “beauty camp,” where they will get feedback, advice, and pro tips from Gregg, Monroe and O’Brien, as well as other beauty experts.
 
The “Eyes. Lips. Famous.” show airs on e.l.f.’s TikTok channel, @elfyeah, starting in late September. During the month-long show, the entire TikTok community will be invited to participate in the weekly challenges.
 
“TikTok as a platform is designed to inspire, and as an early innovator, e.l.f. set the bar high for what it means to create truly authentic and unique content the TikTok community loves. We’ve seen their creativity shine in a number of campaigns where they tap into the participatory nature of our platform to create a unique experience for our users,” said Katie Puris, managing director, global business marketing, TikTok. “With authentic, creative content that could only be found on TikTok, e.l.f continues to listen to the TikTok community and give their audience new ways to engage with their brand.”
 
Find an official description of the contest, detailed information on how to enter, an official description of the contest prize, and other important information here.

@elfyeah

Beauty camp! 💋 Star judges 💫 Free product! 💄 Enter now to become ##eyeslipsfamous! 🤩✨ Contest ends 8/20 👏 T&C: bit.ly/3kEjs3N

♬ original sound – elfyeah

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